When in united states begin the age where people protested for the animals some circus broke, for this reason cirque du soleil visualized the opportunity to do something new. Its blue ocean strategic move challenged the conventions of the circus industry. In short, cirque du soleil offers the best of both circus and theater and it has eliminated or words. This is a business strategy book, more real and less fiction. I am about to tell you a story that still amazes me, cirque du. Cirque du soleil a key example given in blue ocean strategy.
Nov 16, 2016 insead blue ocean strategy institute recommended for you. For the last 20 years, cirque du soleil has been described in research as a multidimensional creative powerhouse. Cirque du soleil the blue ocean strategy term paper warehouse. Cirque du soleil shows big brands how to be remarkableand. The four key questions to challenge an industrys strategic logic and business model. It has carved out a niche that remains unique, universal, and. Cirque du soleil the blue ocean strategy 3177 words pages research report on cirque du soleil julien lallement iseg business school 5 group2c january 10, 2012 human resources management, pr. The way it is presented in this book is not my favorite thing. Cirque du soleil launched a whole new approach of circus, called new american. At its inception in 1984, cirque faced a gauntlet of seemingly insurmountable hurdles. Located in the innercity area of saintmichel, it was founded in baiesaintpaul on 16 june 1984 by former street performers guy laliberte and gilles stecroix. Im glad i didnt settle for watching a youtube video about what the blue ocean strategy is and instead delved into this book which was packed with practical advice. Every show presented by cirque, was based on a central theme with a supporting storyline, amalgamating different circus styles from across the world. Case analysis of cirque du soleil 1646 words bartleby.
Aug 16, 2014 in this presentadon, cirque du soleils blue ocean strategy is featured using a business model yacht invented by dr. This blog article is part of a series on the book blue ocean strategy by w. Cirque du soleil blue ocean strategy, explained shortform blog. Oct 17, 2010 the logic at blue ocean strategy is not about technology innovation. Cirque du soleils growth strategy on solid footing the. Apr 15, 20 ottawa, on april 15, 20 cirque du soleil is pleased to announce its return to ottawa with a big top production for the first time since 2008.
Blue ocean strategy formulation the strategy canvas. It has carved out a niche that remains unique, universal, and transcends cultures. Cirque du soleil, known for its acrobatic acts, announced that it had purchased blue man productions with an eye toward. The database and research have continued to expand and grow over the last ten years since the first edition of the book was published and the strategic moves we. Cirque du soleil created a blue ocean of a new, uncontested market space that so far has no agreedon industry name. I wish i could say my own pursuit of enlightenment led me to chan kim and renee mauborgnes masterpiece on embracing and leveraging difference. Cirque du soleils growth strategy on solid footing. Cirque du soleils international headquarters ihq, located in montreal, is the unique worldclass creative laboratory where creators from all disciplines and hailing from the four corners of the world gather to collaborate on various creative projects. Mauborgne and kim cite cirque du soleil as a prominent example of blue ocean strategy. How cirque du soleil revolutionized the circus blue ocean. In this article you will learn the plan they outline for how to make your competition irrelevant and have sales and profit growth in excess of anything you thought was even possible.
Blue man group is bought by cirque du soleil, with plans to expand. Cirque du soleil french for circus of the sun had evolved as one of the most famous live spectacles, along with being the most successful stories in the history of the entertainment industry. For example, cirque du soleil had transformed circus performance into sort of a theatre thing, attracting audience who this is a very. Cirque created a product that helped it to differentiate itself from any other live show and circus. I hope it inspires you to share feedback about some of the blue ocean strategies youve used at your organization. Promoting creativity is cirque du soleils business strategy. Duffy, phd abstract this final research report relating to the human resource course will be focused on the cirque du soleil business case discovered in class. Cirque du soleil is bringing back its blueandyellow big. The company has close to 4,000 employees, including 1,300 artists from more than 50 different countries. Cirque du soleil was a game changer and its new model became a huge hit around the world. Chan kim and renee mauborgne 2006 blue ocean strategy has been described as a must read for all business students. Cirque eliminated the use of animals, the three ring circus experience and the star performers. Cirque du soleil circus industry case study blue ocean strategy.
Blue oceans seldom result from technological innovation. Cirques productions have been seen by more than 150 million spectators in more than 300 cities around the world. Chan and renee mauborgne, reconstruct market boundaries. Chan kims and renee mauborgnes book, titled blue ocean strategy. Most blue oceans are created from within, not beyond, the red oceans of existing industries, actual often create blue oceans within their core businesses. Innovation at cirque du soleilbusiness strategycase. This strategy challenges conventional thought but isnt some random idea. The authors delve into numerous case studies across industries to illustrate their point. Feb 27, 2012 rather than worrying about competitors, cirque du soleil is a model for blue ocean marketing. Cirque du soleil invented a new industry that combined elements from traditional circus with elements drawn from sophisticated theater. Cirque du soleil shows big brands how to be remarkable. It is used to plot how the current competitors compete in a market space, what factors they compete on and how your company and the competition scores on each key factor.
Those groups of street performers were known as le club des talons hauts that means highheels club. For a discussion on how southwest was successful in leading a costadvantage strategy, please refer to joan magrettas understanding michael porter, chapter 4. Rather than worrying about competitors, cirque du soleil is a model for blue ocean marketing. The blue ocean strategy conceptthe blue ocean strategy concept the simultaneous pursuit of radically superior value and low cost what elements should be eliminated that our industry takes for granted. Duffy, phd abstract this final research report relating to the human resource course will be focused on the cirque du soleil business. How to create uncontested market space and make the competition irrelevant at. One of the notable example is cirque du soleil s success story. Making your competition irrelevant with the blue ocean.
Making your competition irrelevant with the blue ocean strategy. Since its first performance in 1983, the company strove to be different from other circuses by constantly coming up with innovations. The second case b, shows how one company, cirque du soleil reconstructed the industry to create a blue ocean. Innovation strategy at circus disruptive innovation.
Along with the exquisite french cuisine, le cirque offers a selection of over 900 international wines. The case discusses various innovations at cirque du soleil cirque, the canada based circus entertainment company. Blue ocean strategy is among those books that you feel like you have to read it if youre in business, but at the same time it kind of feels like its been told already. Onepage story of how cirque du soleil used a business model yacht to sail to the blue ocean 1. These industries are also difficult to compete because of the market niche they create. See more ideas about cirque du soleil, circus performers and circus art. Chan kim, the coauthor of blue ocean strategy believes that you can pursue both differentiation and low cost at the same time when you apply the blue ocean strategy. Despite a longterm decline in the circus industry, cirque du soleil profitably increased revenue twentytwofold over the last 10 years by reinventing the circus. Cirque s productions have been seen by more than 150 million spectators in more than 300 cities around the world. Blue ocean strategy book summary bestbookbits daily.
This boldly decorated, colorful restaurant has received aaas five diamond rating for consecutive years. Jul 18, 2015 chan kim, the coauthor of blue ocean strategy believes that you can pursue both differentiation and low cost at the same time when you apply the blue ocean strategy. Jan 11, 2017 for a detailed discussion of how le cirque du soleil is a disruptive innovation, very different from both the theater and the circus, please refer to chapter 1 of blue ocean strategy. Cirque du soleil is bringing back its blueandyellow big top. The logic at blue ocean strategy is not about technology innovation. Scaling cirque du soleil and the evolution of the business 1 introduction cirque du soleil, or circus of the sun in english, was founded in 1984 by two street performers guy laliberte and daniel gauthier in montreal, quebec. The product and strategy of cirque du soleil essay example. Because of its role as a catalyst in bringing talent together, cirque du soleil is able to continually renew itself.
What made cirque du soleil so successful identify the blue. For a detailed discussion of how le cirque du soleil is a disruptive innovation, very different from both the theater and the circus, please refer to chapter 1 of blue ocean strategy. To ask other readers questions about blue ocean strategy, please sign up. How to create uncontested market space and make the competition irrelevant is a persuasive call for schools and businesses to rethink their market strategies. These two awardwinning case studies analyze how cirque du soleil created a blue ocean by reinventing the circus experience. In less than twenty years since its creation, cirque du soleil. Research report on cirque du soleil julien lallement iseg business school 5 group2c january 10, 2012 human resources management, pr. Cirque du soleil circus industry case study blue ocean. The group continued to tour the united states until 1992 when it landed a spot at the mirage casino in las vegas. The product and strategy of cirque du soleil we are not a product company, we are an artistic works company. Setting the stage for collaborative creative leadership at. Effective blue ocean strategy should be about risk minimisation and not risk taking. Red ocean versus blue ocean strategy red ocean strategy compete in existing market space. Rod king, a business model yacht refers to a kmeline.
Cirque du soleil the complete guide this is a wikipedia book, a collection of wikipedia articles that can be easily saved, imported by an external electronic rendering service, and ordered as a printed book. It is an excellent and important complement to the first case. Apr 17, 20 blue ocean story bos canvas for cirque du soleil. The insead blue ocean strategy institute is dedicated to extending the research on blue ocean shift, blue ocean strategy, and blue ocean leadership by chan kim and renee mauborgne and disseminating it to professors, researchers and practitioners around the globe. There are case studies, larger analysis, etc that culminated on this rigorous and interesting book. What was seen as a given by industry players was thrown out the window by le. Cirques four actions framework of their blue ocean. Totem, written and directed by internationallyacclaimed multidisciplinary artist robert lepage, opens on july 11, 20 for a limited engagement through july 28, 20 under the trademark blueand. The video features cirque du soleils blue ocean strategic move that revolutionized the circus industry. Chan kim and renee mauborgne are professors of strategy at insead and codirectors of the insead blue ocean strategy institute. Cirques four actions framework of their blue ocean strategy is as follows.
Cirque du soleil is a major quebec based organisation, specialised in high quality artistic entertainment. Shortform has the worlds best summaries of books you should be reading. Cirque du soleil s international headquarters ihq, located in montreal, is the unique worldclass creative laboratory where creators from all disciplines and hailing from the four corners of the world gather to collaborate on various creative projects. A blue ocean strategy in the dive industry scubanomics.
Since 1993, cirque du soleil has produced more than a dozen shows. Mar 03, 2019 the expanded edition of blue ocean strategy, is metaphorical, witty, and almost biblical in its commentary of the bloody waters of competitive red ocean market forces. For the second tour, cirque du soleil returned to santa monica and added performance dates in san francisco, washington, d. Rapidly translate great business stories, plans, strategies, and tactics into reality. A lot has been written about it and i would have said practically everything had been said about it until i looked up the book on amazon to see the current price.
Blue ocean strategy focuses on the ability to create new market space where there is. Over the last 20 years, their value innovation has generated more revenue than the worlds leading circus ringling bros. Eis cirque du soleil nahomi morimura, fabio weiss chaves, rodrigo guillen, tulio marinho, heitor nakayama, alexandre rodrigues 1 beyond blue oceans. The strategy canvas outlined in the book is basically a tool to visually show how a company will or has created a blue ocean strategy. How to create uncontested market space and make competition irrelevant in 2005. By eliminating highcost factors from regular circus animals, etc, cirque du soleil created a blue ocean by innovating from both circus and theater space a differentiation with lowcost strategy. This is a selfhelpmotivating book that uses a fictitious storyline to present cirque du soleil, at times losing the story of cirque and dedicating a lot of paragraphs to the personal story of the protagonist which is not real. Insead blue ocean strategy institute recommended for you. What made cirque du soleil so successful identify the. It has been epitomized as an example of the socalled blue ocean strategy of business model disruption for new market creation in kim and mauborgne 2005.
A video called the evolution of the circus industry is available here at upon request for professors only. Cirque du soleil is a circus, which was founded by groups of road performers in 1984. Cirque du soleil the blue ocean strategy term paper. Cirque du soleil s vision is to be leading organisation in the entertainment industry by fostering the worlds best talented performers for an experience with creativity and enthusiasm, thus raising the bars of the circus industry and. To understand what cirque du soleil has achieved, imagine a market universe. Cirque du soleils roots in street performance are an indication of the type of individuals the organization seeksor huntsto join the group, heward said. Ottawa, on april 15, 20 cirque du soleil is pleased to announce its return to ottawa with a big top production for the first time since 2008. The company reduced the general feel of a circus, the risks that were involved in doing any act and too much fun. Cirque shows did not include ringmasters or animals.
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